Get Full Essay Get access to this section to get all help you need with your essay and educational issues. Nivea Marketing Strategy Essay Sample 1. Introduction In Malaysia the weather is always hot like summer, and therefore most people do experience body odour.
Marketing Management Assignment help on: Nivea Marketing Management Assignment help on: Nivea Introduction Nivea is a brand by one of the famous international skin care company named Beiersdorf.
The company is present across the globe offering its range of skin care cream for every age, every gender, and every need people have. The last decade has Nivea sun case study the company grow manifolds in the Australian markets by developing a balanced as well as a very well managed portfolio of products.
Under the brand name of Nivea there are about 9 segments of products the company manufactures. The brand believes Sun care as one of the most important issues for all and made sure that the protection message was the key to the proposition of the brand. With high standards of products the brand aimed at bringing fun to the market by recognising the situation when the sun care products were applied.
Current Marketing issues There were several marketing concerns which came in between the plans of Nivea to market its Sun care products across the Australian markets. Some of the known marketing issues can be listed as follows: Business Case Studies n.
The personal care market in Australia saw a moderate value growth in the year The unit price declines in the skin care products Nivea sun case study includes the sun care products had already been anticipated with the price competition getting much more intensified.
With internet retailers selling products at discounted prices and the strong Australian dollar encouraged the consumers to buy products online. Moreover the retailers were also importing beauty and personal care products at a much lower price compared to the previous year.
The competition in the Sun Care products has intensified over the past few years. The increased awareness and growing demand has resulted in several companies manufacturing newer products. As the manufacturers are offering the best possible UV protection products the challenge to stay at the top has increased drastically.
The other key players in the market are Avon Products Inc. With advanced products come the advanced technologies behind them. Each and every brand today is trying to get the most advanced technological support to provide high quality products.
Nivea Sun has been upgrading its technology from time to time but it would need to keep doing so in order to manufacture better products as per the need of the current market. Potential Market Development Sun care protection is one of the most common features in the range of personal care product industry.
With increased awareness by the consumers on the aspects of skin health the segment has a tremendous potential in the coming years. In the recent times the company has rolled out its products to meet the rising consumer expectations in terms of product characteristics like its durability, absorption, self-tanning as well as water resistance.
Although there are several players in the market today the sun care market still has a huge potential for bigger brands to tap upon Instant As the current trend seems to intensify the competition even further the company is in the plans to manufacture sun care products for every age group, every kind of skin, and every gender.
The market penetration which reflects the potential customers willing to purchase productshas been well addressed by the company while providing innovative products to their consumers.
In order to meet the expectations of its consumers and further manufacture products which can help the company expand its consumer base the company has been continually segmenting its customers.
Market segment and category lifecycle stages Nivea Sun comes in three main product segments, namely: It is an established fact today that the skin is well protected against the harmful effects of the sun.
The range of products by Nivea Sun provides the maximum protection to keep the users as safe as possible.
The company also promotes other forms of protection such as wearing a sun hat or avoiding the midday sun. Within the sun care market protection falls the largest segment in terms of value i.
Broadly the Sun Protection sunscreens are available based on: This depends upon the skin texture, or the age group which is using the sun care product.
For example children require the maximum protection as their skins are thinner and the repair mechanism has not fully been developed.
Nivea Sun provides several lotions and sprays which are targeted at different climates and for the users with different skin types. Within Australia it may happen that people having fair skin would require the SPF20 product in one region while SPF 40 product for another.
This segment is largely dominated by Nivea Sun and has been growing rapidly for the past few years. Opposite to the protection and the after sun segment, this category focuses on cosmetic appeal.
Many people like to use these products to get a sun kissed glow throughout the year. While in terms of customer segmentation the company has segmented its consumers as follows:A Case Study On Nivea Sun Protection Product Market Segment submitted to: miss. vidhita sinha By HARDIK A SOLA (53) Company Background beiersdorf is an international skin care company wth leading brands such as Nivea and Eucerin.
they have expanded significantly in the UK market through effective segmentation that matches . Aug 21, · A case study video on the campaign "Just 5 Mins" for Nivea India to launch their product - Total Face Cleanup that promises to give 5 .
NIVEA - Doll. Protecting children while on the beach is at the heart of NIVEA Sun Kids’ philosophy.
Case Study: Developing a marketing plan - Nivea Introduction The NIVEA® brand is one of the most recognised skin and beauty care brands in the world. NIVEA creme was first introduced in and the NIVEA brand now extends to 14 product ranges worldwide from suncare to facial moisturisers, deodorant and shower products. With age, skin becomes weaker to protect itself from Sun mellow. Protect with proper creams. While you are top be got rid of. Nivea Q10 Anti Wrinkle Day Cream Hydrolyzed Collagen Study Nivea Q10 Anti Wrinkle Day Cream Jade So in this case, laser treatment offers dual benefit. It not only gets regarding the scarring, but also prohibits. Integrated Case study AN ANALYSIS OF THE CASE: BEIERSDORF AG: EXPANDING NIVEA’S GLOBAL REACH Sasipim Viriyajaroen STUDENT ID: CRCRC Submitted in fulfilment of the requirements of the Masters’ degree to the London School of Commerce, for the degree of Master in Business Administration (MBA).
Parents often struggle to snag their excited children long enough to properly apply sunscreen, so how do you teach a young child the importance of wearing sunscreen? Case Study. Case of a Brand Called NIVEA Strategic Opportunity Matrix (Ansoff’s Growth Model) Present Product Present Market New Product Market Penetration Market Development Product Development 'Rose' and 'Sun'.
is well recognized by the consumers.• NIVEA Lip Care is a good example of the way in which NIVEA is building an existing. One more usual tool of NIVEA is to give an extra product to the purchased one.
E.g. for a NIVEA Visage Cream a Labello is given, or in the case of purchasing two Body Lotion a third one or a Shampoo is given (Nivea. Integrated Case study AN ANALYSIS OF THE CASE: BEIERSDORF AG: EXPANDING NIVEA’S GLOBAL REACH Sasipim Viriyajaroen STUDENT ID: CRCRC Submitted in fulfilment of the requirements of the Masters’ degree to the London School of Commerce, for the degree of Master in Business Administration (MBA).